Try to opt for tempting prizes that will draw people in, like gift cards or a free TV.

If they get a question wrong, your staff has an opportunity to talk to them about the correct answer and how it relates to your company. Whenever someone gets all of the questions right, they get a prize. You could also host a fun quiz about your industry.If they get a hole in one, they win a prize! For example, if you know a lot of your target prospects are into golf, you could set up a simple mini golf hole in your booth and let each visitor take a shot.Any kind of game or contest will work, as long as it’s fun, interactive, and relevant to your industry or prospects. You can even ask participants to sign up with their name and email first so you have a useful contact list by the end of your convention. People are drawn to interactive trade show booths, and a game or contest is a great way to get prospects’ attention and engage with them. People love free food and drinks, and your staff will have time to talk to them about your company while they're being served. If you’re on a budget but you still want to make a big impact, try offering some cheap appetizers or coffee instead.For example, if your company sells smartphone accessories, you could give out headphones or small wireless speakers with your company’s name on them. You can also give people promotional items that relate to what your company offers or sells.Instead of handing out pens with your company’s name of them, you could give out sunglasses or sunscreen, which will be more practical and useful for prospects. Say you’re setting up your trade show booth at a convention that’s located somewhere hot and sunny.The more memorable and useful your promotional items are, the more likely people will be to visit your booth and talk about your company after they leave. Instead of handing out cliché items like pens, stress balls, or keychains, invest in items that are relevant to your company or items that will actually be useful for people. However, not all promotional swag is created equal. Handing out “swag” at trade show booths is common practice, and it’s an effective way to attract people to your booth. Get some useful promotional items you can give out to prospects.

Trade show booth design research